Defining your Ideal Customer/Clients

Date: November 15, 2019 Time: 1:00 pm (GMT) Host: Owen Gabriel Folitse (ACIB/SM)

Here’s the simple truth of business: Without customers to buy your products, you’re not going to make any money. Almost every decision you make—what you sell, how much you sell it for, where you’re located, who you hire—is made with the intention of bringing in the maximum number of customers to your store, and to optimize the likelihood that they’ll buy your products while they’re there.

Many businesses develop personas to help them make the right choices as they start, grow, and advertise their business. A buyer or user persona is a fictional character that represents a business’s customers or potential customers, based on what you know about their demographics, behaviors, and what motivates them.

In this webinar, I will discuss:

  1. What a persona is and how a business can use one
  2. How to create a persona for your business
  3. Common mistakes to avoid
  4. Etc.

This webinar is powered by Isef Business Consult. IBC is a global management consulting firm helping startup and existing businesses to achieve their short-term and long-term objectives by providing turnkey business planning and development services by seamlessly integrating growth and management practices and accelerating the decision making process of all organizations. Visit the company at www.isefconsult.com.