Target marketing is researching and understanding your prospective customers’ interests, hobbies, and needs so that you can focus your message and your marketing budget on the specific segment of the market that is most likely to purchase your product or service. Identifying your target market is part of business planning—notice that it’s planning as an ongoing action not just writing a plan as a one-time event. Gathering information about your target market, like business planning, shouldn’t be an exercise you do once and then never revisit. For as long as you are in business, you’ll always need to be thinking about how to better understand your ideal prospective customers.
In this webinar you will learn how to conduct target marketing, market segmentation and creating a niche out of a targeted market.
This webinar is powered by Isef Business Consult.IBC is a global management consulting firm helping startup and existing businesses to achieve their short-term and long-term objectives by providing turnkey business planning and development services by seamlessly integrating growth and management practices and accelerating the decision making process of all organizations. Visit the company at www.isefconsult.com.